{"title":"Puring 11 Volumeup - Volumise. Plump. Strengthen.","description":"\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFine, flat, and limp hair finally gets the lift it deserves. The Pūring 11 Volumeup collection is a professional Italian system formulated specifically for thin hair that lacks body, bounce, and structure. Built around the strengthening and volumising power of bamboo extract and rice protein, every product in this line is designed to give fine hair the appearance of fullness, thickness, and vitality — without any heaviness or build-up.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is not just volume for the sake of volume. The Volumeup line genuinely strengthens and plumps each individual strand from within, creating lasting body and support that holds up through styling and throughout the day. If your hair falls flat by midday or simply never has the life you want, this collection was made for you.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBest for: Fine hair · Thin hair · Flat hair · Limp hair · Hair lacking body and volume · Hair needing daily volumising care\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"puring-volumeup-volumizing-shampoo","title":"Pūring 11 Volumeup - Volumizing Shampoo","description":"\u003cp\u003eEngineered for fine, thin, and limp hair that lacks structural volume, Puring VolumeUp Volumizing Shampoo is a core back-bar and retail staple for salons serving low-density hair. Bamboo extract, naturally rich in silica, gently cleanses while depositing a lightweight, body-building film along the hair shaft for immediate root lift, improved texture, and a fuller look that holds through blowout and finish.\u003c\/p\u003e\u003cp\u003eUnlike volumizers that rely on heavy polymers, VolumeUp stays lightweight and builds on itself with regular use, making it ideal for both in-salon service and at-home maintenance.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAdds visible body and volume to fine, flat, limp hair\u003c\/li\u003e\n\u003cli\u003eBamboo extract strengthens and plumps the hair shaft\u003c\/li\u003e\n\u003cli\u003eLeaves hair shiny and bouncy, free of product weight\u003c\/li\u003e\n\u003cli\u003eLightweight formula, suitable for frequent use\u003c\/li\u003e\n\u003cli\u003eNo buildup, clean rinse every time\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eKey ingredient:\u003c\/strong\u003e Bamboo extract. \u003cstrong\u003eFor:\u003c\/strong\u003e Fine, thin, limp hair. \u003cstrong\u003eSize:\u003c\/strong\u003e 300 ml.\u003c\/p\u003e","brand":"Puring","offers":[{"title":"Default Title","offer_id":53999443345692,"sku":null,"price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6115\/9964\/files\/61oaFCSg7mL_020d0132-d7f0-4f4e-a733-acf1f1671966.png?v=1774367371"},{"product_id":"puring-volumeup-volumizing-conditioner","title":"Pūring 11 Volumeup - Volumizing Conditioner","description":"\u003cp\u003eA volumizing conditioner that detangles fine and limp hair effortlessly without sacrificing lift or body. Bamboo extract and a featherlight formula condition and strengthen each strand, leaving hair soft, elastic, and manageable without heaviness or buildup. Great for frequent use as part of a daily volumizing routine.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVolumizing conditioner formulated for thin, limp hair\u003c\/li\u003e\n\u003cli\u003eDetangles effectively without weighing hair down\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, elastic, and manageable\u003c\/li\u003e\n\u003cli\u003eBamboo extract strengthens and supports fine strands\u003c\/li\u003e\n\u003cli\u003eLightweight formula suitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eKey ingredient:\u003c\/strong\u003e Bamboo extract. \u003cstrong\u003eFor:\u003c\/strong\u003e Fine, thin, limp hair.\u003c\/p\u003e","brand":"Puring","offers":[{"title":"Default Title","offer_id":53999452193052,"sku":null,"price":14.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6115\/9964\/files\/nkoqz9uzef5a.png?v=1774367343"},{"product_id":"puring-volumeup-volumizing-spray","title":"Pūring 11 Volumeup - Volumizing Spray","description":"\u003cp\u003eA targeted volumizing spray that gives fine and limp hair an instant, lasting boost. Rice protein and bamboo extract work at the root and through the lengths to build body, lift, and support that holds all day without stiffness or residue. The ideal finishing step for a complete volumizing routine.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVolumizing spray formulated for thin, limp hair\u003c\/li\u003e\n\u003cli\u003eRice protein and bamboo extract create a visible volume effect\u003c\/li\u003e\n\u003cli\u003eBuilds body, lift, and support that lasts all day\u003c\/li\u003e\n\u003cli\u003eLightweight, leaves no stiffness or residue\u003c\/li\u003e\n\u003cli\u003ePerfect as a finishing or styling step for fine hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Bamboo extract, rice protein. \u003cstrong\u003eFor:\u003c\/strong\u003e Fine, thin, limp hair.\u003c\/p\u003e","brand":"Puring","offers":[{"title":"Default Title","offer_id":53999452913948,"sku":null,"price":14.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6115\/9964\/files\/PuringPr11LeaveInVolume.png?v=1774367387"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6115\/9964\/collections\/download-1.png?v=1775363292","url":"https:\/\/northcoastsalonsystems.com\/collections\/puring-volumeup-11-volumizing-treatment-line.oembed","provider":"North Coast Salon Systems","version":"1.0","type":"link"}